New look for Oliver and Greg’s Wine Range

WaverleyTBS have re-launched their successful Oliver and Greg’s wine range following a packaging revamp to coincide with the brand’s fifth birthday this year.

Created to avoid pretentiousness and ‘flowery’ wine language, Oliver and Greg’s is a range of 10 varietally labelled wines from around the world which has grown to become one of top three wine brands in the UK on-trade.

Behind each varietal, WaverleyTBS boasts two flying winemakers who search the world for the best quality wine at a price point appealing to trade customers and their consumers. Wine drinkers can enjoy a Pinot Grigio from Italy and a Merlot Blush from California without the added complication of a winery, vineyard and vintage.

Its on-trade exclusivity, easy to understand labelling and single serve 18.75cl version made it an instant hit with operators and consumers alike and O&G has enjoyed enormous success among pubs and clubs as a result.

Bridget Kilgannon, Wine Category Manager for WaverleyTBS explained the reason behind the relaunch saying: “The new labelling is more distinctive and elegant, providing a more mature and sophisticated presentation of the brand. The O&G range is a perfect complement to pubs who serve food; from good British pub grub to the top end gastro pub.”